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Lotus Fanni

Lotus Fanni is a start up from Canton, Michigan specializing in the production of unique fanny packs. The client was looking for a "high fashion" feeling logo, with trendy branding to go with it. It was also crucial that the brand identity did not give off a yoga vibe, which can commonly happen with the image

of a lotus flower.

Exploration

Most of the time spent on the project was brainstorming logo ideas. The largest challenge was creating a lotus flower icon that did not give the brand a "yoga" and "healing" feel. Rather, the icon needed to give a simple, and relaxed feel to the brand.