Logo and Brand Design

Dec 2020 - Present

scroll

Lotus Fanni

Lotus Fanni is a start up from Canton, Michigan specializing in the production of unique fanny packs. The client was looking for a "high fashion" feeling logo, with trendy branding to go with it. It was also crucial that the brand identity did not give off a yoga vibe, which can commonly happen with the image

of a lotus flower.

Most of the time spent on the project was brainstorming logo ideas. The largest challenge was creating a lotus flower icon that did not give the brand a "yoga" and "healing" feel. Rather, the icon needed to give a simple, and relaxed feel to the brand.

Exploration

Final Logos

Color Palette

All work is property of Lotus Fanni and is protected under copyright.

Contact:

melaniejf97@gmail.com

(440) 708-8331

© Melanie Formica 2020

  • LinkedIn
  • Instagram