A Case Study Exploring Packaging and Advertising Concepts
Branding and Advertising Case Study
October 2020 - Jan 2021
packaging ideas were kept minimal with pastel color pallets for each flavor. Advertising also followed similar guidelines, while also adding supporting flavor profile images.
Inspiration was drawn from other milk carton designs. All reference had a similar minimal design with simple color pallets. After looking through packaging shapes, it was decided to go with a "personal carton" design. This design is similar to the top right reference photo. This would allow for a familiar carton shape, while also providing the consumer with a caped drink. This eliminates the use of tearing open the carton, and allows the consumer to close the drink to transport or store in a refrigerator.
Social Media Sized Ad Ideas
Using color and flavor variations shows the companies range in products, but also creates a cohesive set of ads. This repetition in color tone and element
layout gives a visual language the consumer will recognize as Troo Milk.
Each ad will be animated in a similar manner to the strawberry version. This will add more repetition to the set of ad's.
All work is property of Melanie Formica and is protected under copyright.