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A Case Study Exploring Packaging and Advertising Concepts

Branding and Advertising Case Study

October 2020 - Jan 2021

ideation

packaging ideas were kept minimal with pastel color pallets for each flavor. Advertising also followed similar guidelines, while also adding supporting flavor profile images.

TrooMilk_ColorPallete_Orig_ColorScheme.p
TrooMilk_ColorPallete_Straw_ColorScheme.
TrooMilk_ColorPallete_Choc_ColorScheme.p
TrooMilk_ColorPallete_ColorScheme.png

Matcha

Original

Strawberry

Chocolate

Inspiration was drawn from other milk carton designs. All reference had a similar minimal design with simple color pallets. After looking through packaging shapes, it was decided to go with a "personal carton" design. This design is similar to the top right reference photo. This would allow for a familiar carton shape, while also providing the consumer with a caped drink. This eliminates the use of tearing open the carton, and allows the consumer to close the drink to transport or store in a refrigerator. 

Packaging Ideas

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final designs

Social Media Sized Ad Ideas

Using color and flavor variations shows the companies range in products, but also creates a cohesive set of ads. This repetition in color tone and element

layout gives a visual language the consumer will recognize as Troo Milk.

TrooMilk_Snapad_Choc-01.jpg
TrooMilk_Snapad_Straw.jpg
TrooMilk_Snapad_Matcha.jpg
TrooMilk_Snapad_Orig-01.jpg
TrooMilk_Strawberry_Snapad_5sec.gif

Each ad will be animated in a similar manner to the strawberry version. This will add more repetition to the set of ad's.

All work is property of Melanie Formica and is protected under copyright.